We're visionaries committed to making a difference in food security.
It's a collective will of like-minded people to back each other up for the development of a new 10,000 acre large commercial farm in Yuma, growing key, valuable crops to feed people and nations.
Our people bring life.
We are 120+ Singaporean landowners from various backgrounds with 20 specialised farm development team members from Israel and America joined together by a common purpose to tackle the reality of escalating food insecurity. For the next 40 years and beyond, SG landowners are backing the 10,000 acres project to build a profitable and sustainable business of feeding people with global staples.
24
Bankers
8
Business Owners
10
Civil Servants & Educators
10
IT Professionals
10
Israeli growers / Arid specialists
7
Vendor partners
8
Medical Professionals
6
Legal Professionals
4
Logistics / Transportation
9
7
Hospitality
17
Other roles (Homemakers and more...)
"Agriculture is our wisest pursuit because it will in the end contribute most to real wealth, good morals and happiness."
Thomas Jefferson, 3rd US president
Our Founders
Oh Puay San
San has over 20 years of experience in global corporate banking and finance, with a proven track record in product management and its P&L, implementing complex systems, operating models, and leading change management across 25 over countries.
Combining this expertise with her passion for agriculture and being a visionary, she is dedicated to building food sustainability and security through game-changing agricultural projects and raising a new and young generation of future farmers. She plays a pivotal role in bringing people together with a collective will to achieve the vision.
Avi Amzalag
Avi is a 7th generation farmer with over 25 years of experience in farming and agricultural R&D across various countries including USA, Europe, Middle East, and Asia. He received “Farmer of the Year Award” twice from the Israel Ministry of Agriculture for developing advanced agro-technologies that yielded excellent results of increasing crop production and quality multifold.
Leading the development, he's dedicated to transform arid regions into fertile lands through advanced agro-technologies. His work demonstrates the application of innovative agricultural solutions to overcome environmental challenges, while building international cooperation in sustainable agricultural practices.
Serene Lim
Serene has over 12 years of experience in the financial industry, working across key Asia Pacific hubs, bridging large capital to impactful projects, managing global client relationships, and driving global sustainability initiatives. She was also a national athlete for Singapore, and captained teams.
With a vision of transforming the global food system, she is dedicated to ensuring more people are nourished with quality food and empowered with hope for the future. She oversees our high tech farm and company in Singapore.
Meet our team of expert growers and agronomists.
"He who makes the desert bloom."
Why we're special
It is a miracle — huge number of different individuals of merit, from different learning and backgrounds, united to make this vision a reality. We choose to do everything ourselves because we care a lot about people, quality and the best processes.
Built to last
To us, sustainability is to be the last farm standing — our technology and infrastructure is designed to last for generations to come.
Progressively innovative
Highly adaptable and successful experience in large scale farming across various countries, including irrigation system, laser levelling, and drainage.
Making the desert bloom
We are led by an experienced team of arid growers from Israel and a strong American operations crew to grow crops in the desert.
Food is the key to access the future
Here are some reasons why we do what we do.
01
Food is a basic human right that needs to be met
03
Arid agriculture can combat desertification
02
Food security underpins national stability
04
We want to reduce entry barriers into large-scale farming
05
Because we can!
Our people on the land.
